Bruce Richardson of AMR Research, on the trend of calling every new kind of enterprise software “relationship management” :

“They've hijacked the word relationship; CRM, PRM, SRM, LRM all cost you an ARM and a LEG to deploy. . .they should really call it transaction software. For those of you confused about the difference between a transaction and a relationship, Richard Gere was looking to make a transaction in 'Pretty Woman.' 'When Harry Met Sally' was about a relationship.”